Coupon facts & stats

Question 1

What share of U.S. adults still physically cut coupons out of paper circulars?

Accepted Answer

23%. That's about half the share who use app-based digital coupons, per the same 2,092-adult survey.

Question 2

In a 2022 survey, what share of U.S. consumers had searched for digital coupons while grocery shopping?

Accepted Answer

76%. 58% said they look for coupons at least once a week.

Question 3

Of all coupons issued in the U.S. in 2024, what share were actually redeemed?

Accepted Answer

1.64%. Most coupons go unused, even though surveys find most shoppers say they use coupons.

Question 4

Which coupon type had the highest redemption rate in 2024?

Accepted Answer

Instant redeemable: 12.8%. Handout coupons came next at 10.5%, while digital coupons were redeemed 5.92% of the time.

The basics