Coupon facts & stats

Question 1

In a 2024 Harris Poll, what share of U.S. adults said they use digital coupons through a smartphone app?

Accepted Answer

43%. Smartphone apps have overtaken the paper circular as the way most coupon users grab grocery deals.

Question 2

What share of U.S. adults still physically cut coupons out of paper circulars?

Accepted Answer

23%. That's about half the share who use app-based digital coupons, per the same 2,092-adult survey.

Question 3

What share of consumers follow couponing blogs or social media accounts?

Accepted Answer

51%. Of those followers, 87% said they had used advice from those sources.

Question 4

About how many coupons were distributed in the U.S. in 2024?

Accepted Answer

53.1 billion. About a third of coupons issued in 2024 were digital — 17.8 billion.

The basics